LinkedIn is today one of the most popular professional networks in the world. Since its creation in 2002, its growth has exploded. It brings together professionals from around the world looking to make connections, promote their business, or find new career opportunities. In this article, we will explore some LinkedIn data, such as its turnover, the total number of members it currently has, or even the number of posts that must be published to be visible on the platform.
These 16 pieces of data will impress you!
On LinkedIn, you can find different types of users:
Businesses,
Different public institutions,
People looking for work,
Students looking for a work-study or internship.
To date, LinkedIn has 875 million registered users worldwide. It is the most used professional social network in the world. In France, there are 21 million active members. On a global scale, the distribution is as follows:
222 million users in Europe
211 million users in North America
132 million users in Latin America
237 million users in Asia-Pacific
47 million users in the Middle East and Africa
In France, LinkedIn has more than 500,000 active companies in France and 58 million worldwide.
Yes. You can connect with and follow different influencers in different fields.
In France, the most followed influencers in the media sector are [Jamy Gourmaud](https://www.linkedin.com/in/jamygourmaud?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAo1qJ4BVEp_2XJlQDMGqsq7AncDPg1AH1g&lipi=urn%3Ali %3Apage%3Ad_flagship3_search_srp_all%3BKHNpPZQlSPSiIKDLkt8d2w%3D%3D), [Laure Closier](https://www.linkedin.com/in/laureclosier?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAO7OP4B_C_waH0Oy4tyiM-Olq5 pYEjYZ0s&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all %3Bp0gIZDb5QqmsUMvkOyv54g%3D%3D), [Antoine Perigne](https://www.linkedin.com/in/antoineperigne?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAk8fPIBdEzE6Cv-HvKCBzokACODgb78l2o&lipi=urn%3Ali %3Apage%3Ad_flagship3_search_srp_all%3BH2uXoY2VQuORDEqU8oLI%2BQ %3D%3D) and [Hugo Travers](https://www.linkedin.com/in/hugotravers?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABhxOccBYGbpHgrKR1CyerBHuRnL9pSMNEU&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BkO%2B 8F%2BOhSPerdb2eNyRdMw%3D %3D) (known as Hugo Decrypte).
In the world of entrepreneurship, we find [Michael Aguilar](https://www.linkedin.com/in/michaelaguilarconferencier?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAXEg3oBcfom3YQa2Taf6xWlyUTHJIeoOXg&lipi=urn%3Ali%3Apage%3Ad_flagship3_search _srp_all %3bexnhdywvriif816Um0ija%3D%3D), [Michel Khoury] (https://www.linkedin.com/in/Michel-khoury-conseil-emploi-marco-Positive-attitude? Phlaeridex6ovczyo & lipi =urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BtXL7bHH1RGS5%2BAYqu7SOKg%3D%3D), [Pauline Laigneau](https://www.linkedin.com/in/pauline-laigneau?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAPXGIEBofL3I2AHCAFbG gvyZ2Ik1RL-TLU&lipi =urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3B5hXGAjUHRaizOsHxkv5Rhw%3D%3D), [Benoit Dubos](https://www.linkedin.com/in/benoitdubos?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABnwcRQB2RvF9N _-Nn7Dc6ApOMm-Oqnw3cc&lipi=urn %3Ali%3Apage%3Ad_flagship3_search_srp_all%3B5V2RRbTEQrycWuIb5O%2BFAQ%3D%3D) or [Michel-Edouard Leclerc](https://www.linkedin.com/in/mel-leclerc?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACEd5JcBq0wGWm QshVO9V7A- dhEyzOfODh4&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3B2ZED9V3CR%2FWKCg%2BM6i2AnQ%3D%3D).
Anne-Sophie Pic, Matthieu Vincent, Thomas Wagner and Arthur Auboeuf are also in the top of the most followed people in the culinary and sporting world.
In France, there are more than 11 million users, or 1 in 6 people! And you still hesitate to use LeadnLead to automatically prospect these users?
Good to know: Posting 20 times per month allows you to reach 60% audience.
You can count on articles, carousels, videos... It's worth thinking about a digital strategy, right?
On LinkedIn, 6 people are hired every minute worldwide. It’s a platform full of professional opportunities for everyone.
77 applications are sent to LinkedIn every second worldwide, a figure that makes HR departments' heads spin... We're thinking of you.
Nearly 78% of network members worldwide are under 35 years old.
The French average is between 25 and 34 years.
In France, 43.6% of women are active on the network compared to 56.4% of men.
57% of users access LinkedIn from their mobile devices. Why is this important data? Because your content (image, video and carousel) must be optimized for phone screens.
You can choose between 7 reactions:
I like 👍
Well done 👏
Supportive 🙏
I love it ❤️
Informative 🤔
Funny 😆
Even if this has already been the subject of a LeadnLead article, if you add ** 8 images** on your LinkedIn carousel, you will have on average 50% more engagement. Interesting… 🤩
According to LinkedIn, the platform encourages long content (between 1900 and 2000 words). It's time to take out your best pen!
LinkedIn is an important source of traffic:
71.33% of visitors type the URL directly into their browser or click on a link from their LinkedIn profile.
23.49% of visitors are looking for company or business related information on LinkedIn
99.45% of visitors who search on LinkedIn do so from non-paid search results
In 2022, LinkedIn's revenue increased by 26% compared to 2021. The turnover of LinkedIn Talent Solutions is 6 billion dollars and that of LinkedIn Marketing Solutions is 5 billion dollars.
