The 16 facts you need to know on LinkedIn!

LinkedIn is today one of the most popular professional networks in the world. Since its creation in 2002, its growth has exploded. It brings together professionals from around the world looking to make connections, promote their business, or find new career opportunities. In this article, we will explore some LinkedIn data, such as its turnover, the total number of members it currently has, or even the number of posts that must be published to be visible on the platform.

These 16 pieces of data will impress you!

Global LinkedIn and demographic data 

Encrypted LinkedIn data

1. Who uses LinkedIn? 

On LinkedIn, you can find different types of users: 

  • Businesses,

  • Different public institutions, 

  • People looking for work, 

  • Students looking for a work-study or internship.

2. How many users does LinkedIn have?

To date, LinkedIn has 875 million registered users worldwide. It is the most used professional social network in the world. In France, there are 21 million active members. On a global scale, the distribution is as follows: 

  • 222 million users in Europe

  • 211 million users in North America

  • 132 million users in Latin America

  • 237 million users in Asia-Pacific

  • 47 million users in the Middle East and Africa

3. How many companies are present on LinkedIn?

In France, LinkedIn has more than 500,000 active companies in France and 58 million worldwide. 

4. Are influencers present on LinkedIn?

Yes. You can connect with and follow different influencers in different fields.

In France, the most followed influencers in the media sector are [Jamy Gourmaud]( %3Apage%3Ad_flagship3_search_srp_all%3BKHNpPZQlSPSiIKDLkt8d2w%3D%3D), [Laure Closier]( pYEjYZ0s&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all %3Bp0gIZDb5QqmsUMvkOyv54g%3D%3D), [Antoine Perigne]( %3Apage%3Ad_flagship3_search_srp_all%3BH2uXoY2VQuORDEqU8oLI%2BQ %3D%3D) and [Hugo Travers]( 8F%2BOhSPerdb2eNyRdMw%3D %3D) (known as Hugo Decrypte).

In the world of entrepreneurship, we find [Michael Aguilar]( _srp_all %3bexnhdywvriif816Um0ija%3D%3D), [Michel Khoury] ( Phlaeridex6ovczyo & lipi =urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BtXL7bHH1RGS5%2BAYqu7SOKg%3D%3D), [Pauline Laigneau]( gvyZ2Ik1RL-TLU&lipi =urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3B5hXGAjUHRaizOsHxkv5Rhw%3D%3D), [Benoit Dubos]( _-Nn7Dc6ApOMm-Oqnw3cc&lipi=urn %3Ali%3Apage%3Ad_flagship3_search_srp_all%3B5V2RRbTEQrycWuIb5O%2BFAQ%3D%3D) or [Michel-Edouard Leclerc]( QshVO9V7A- dhEyzOfODh4&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3B2ZED9V3CR%2FWKCg%2BM6i2AnQ%3D%3D). 

Anne-Sophie Pic, Matthieu Vincent, Thomas Wagner and Arthur Auboeuf are also in the top of the most followed people in the culinary and sporting world

5. How many users in France? 

In France, there are more than 11 million users, or 1 in 6 people! And you still hesitate to use LeadnLead to automatically prospect these users?

6. How many posts do you need to publish to be visible on LinkedIn?

Good to know: Posting 20 times per month allows you to reach 60% audience.

You can count on articles, carousels, videos... It's worth thinking about a digital strategy, right? 

7. How many candidates are recruited on LinkedIn?

On LinkedIn, 6 people are hired every minute worldwide. It’s a platform full of professional opportunities for everyone.

8. How many applications are sent on LinkedIn?

77 applications are sent to LinkedIn every second worldwide, a figure that makes HR departments' heads spin... We're thinking of you. 

9. What is the age range of LinkedIn users?

Nearly 78% of network members worldwide are under 35 years old.

The French average is between 25 and 34 years.

10. What is the percentage of women and men active on LinkedIn in France?  

In France, 43.6% of women are active on the network compared to 56.4% of men.

11. What percentage of users use the LinkedIn mobile app? 

57% of users access LinkedIn from their mobile devices. Why is this important data? Because your content (image, video and carousel) must be optimized for phone screens

12. How many interactions on a LinkedIn post? 

You can choose between 7 reactions

  • I like 👍

  • Well done 👏

  • Supportive 🙏

  • I love it ❤️

  • Informative 🤔

  • Funny 😆

13. How to make a carousel more visible on LinkedIn? 

Even if this has already been the subject of a LeadnLead article, if you add ** 8 images** on your LinkedIn carousel, you will have on average 50% more engagement. Interesting… 🤩

14. How many characters should you have on a LinkedIn post? 

According to LinkedIn, the platform encourages long content (between 1900 and 2000 words). It's time to take out your best pen!

LinkedIn traffic and turnover data

15. How much traffic does LinkedIn generate? 

LinkedIn is an important source of traffic:

  • 71.33% of visitors type the URL directly into their browser or click on a link from their LinkedIn profile.

  • 23.49% of visitors are looking for company or business related information on LinkedIn

  • 99.45% of visitors who search on LinkedIn do so from non-paid search results

16. What is LinkedIn's turnover?

In 2022, LinkedIn's revenue increased by 26% compared to 2021. The turnover of LinkedIn Talent Solutions is 6 billion dollars and that of LinkedIn Marketing Solutions is 5 billion dollars.

Find prospects on LinkedIn, Customize your automation campaigns and get clients.
Save 2 hours a day by automating your prospecting
Chrome store
4.9/5 on the Chrome Store