When do the 2024 sales start?

When do the 2024 sales start? The winter sales are an opportunity for us, consumers, to benefit from exclusive offers. It is also an opportunity for companies to increase their turnover.???? 

This summer, the French had an [average budget of €182](https://fr.fashionnetwork.com/news/Soldes-d-ete-un-budget-moyen-de-182-euros-envisage-par-les -french,1530734.html) to have fun buying their favorite products. 

So as not to miss out on the offers that these sales have in store for us, we are revealing the key dates for these 2024 sales. ????

When do the 2024 sales start?

Every year, the sales dates are defined by the State.

And for this year, the start date of the sales has been set for Wednesday January 10, 2024.

These sales last 4 weeks and therefore end on Tuesday February 6, 2024.

Sales 2024: these departments where the dates change

In some departments, there are some date changes for these sales. 

Here is the list of departments which are the exception

  • Meurthe-et-Moselle (54): from Tuesday January 2 to January 29 inclusive

  • Meuse (55): from Tuesday January 2 to January 29 inclusive

  • Moselle (57): from Tuesday January 2 to January 29 inclusive

  • Vosges (88): from Tuesday January 2 to January 29 inclusive

  • Guadeloupe (971): from Saturday January 6 to February 2 inclusive

  • Reunion (974): from Saturday September 7 to October 4 inclusive

  • Saint-Pierre-et-Miquelon (975): from Wednesday January 17 to February 13 inclusive

  • Saint-Barthélemy (977): from Saturday May 4 to May 31 inclusive

  • Saint-Martin (978): from Saturday May 4 to May 31 inclusive

How to prepare your business for the 2024 winter sales?

To maximize sales during the 2024 Winter Sales, each entrepreneur, VSE or SME must develop an effective marketing strategy.

Come on, it’s a gift, we’ll give you 3 tips right here

Announce your promotions quickly, on different channels 

  • Inform your customers as soon as possible via targeted emails, where you discuss your discounts. 

  •  Depending on your budget, run ads via Google Ads to target your visitors and bring them to your website and social networks.

  • Use social networks to promote your offers! Your subscribers will thank you. ????

Provide a clear description of your products

If you have an e-commerce site, use relevant keywords for SEO. Create urgency in your descriptions. ⏱️

Inform your customers about limited stocks

The B-A-BA for every business: monitor stocks! 

To maximize customer satisfaction, set up email alerts when items they've expressed interest in are almost sold out.

When do the 2024 sales start? - What you must remember

Preparing early for the 2024 winter sales will help you be relevant and effective in your marketing strategy. 

Distribute your offers on different channels as soon as possible to ensure that your target audience is there.  

Email, social media and Ads can really help keep your customers informed. So don’t be afraid to try this marketing technique!

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