Use the AIDA method for your LinkedIn messages

The AIDA method is one of the best-known persuasion models in copywriting. It is a writing method used to create sales messages. 

AIDA can be used on different communication media such as presentations, sales pages, advertisements, LinkedIn messages, etc.

In summary, this technique can be used on any communication medium that aims to persuade people to act in a certain way, whether to buy a product or sign up for a service.

If you want to know more, don't move! LeadnLead explains the different steps of the AIDA method and gives you some ready-to-use examples. 

I. The steps of the AIDA method:

First of all, the AIDA method is made up of four key steps: Attention, Interest, Desire and Action.

Attention

This first step is to capture the attention of your potential customer. You must create a hook that directly arouses their interest in your product or service. You can :

• Challenge with catchy titles (key figures, open question, etc.)

• Ask an intriguing question

• Add an impactful visual

Interest 

After grabbing your prospect's attention, you need to connect your prospect's need with the advantages and benefits of your offer. You can :

• Ask your prospect to imagine themselves with your product/service

• Post product demos 

• Make comparisons between your offer and that of the competition

Desire 

You have generated interest, now you need to stimulate the desire to purchase. Your prospect needs to be reassured before taking action. You can :  

• Use customer testimonials

• Insert guarantees such as “no obligation”, “no credit card required”, etc.

• Illustrate a “before/after” view of the use of your product/service

Action 

Finally, you need to encourage your prospect to take action. To do this you can:

• Benefit from a promotional offer limited in time.

• Use clear and visible calls to action (CTAs)

• A money back guarantee in case of dissatisfaction

II. The AIDA method: an example to illustrate

After theory, it’s time for practice! 

Here is a typical example of a LinkedIn message with all the steps of the AIDA method:

“Hello [lead name]!

Attract :

How long does it take you to prospect on LinkedIn?

Me, 5 minutes. Shall I show you how I do it?

Interest :

I use LeadnLead, the tool that automates your prospecting. It automatically sends LinkedIn invitations and messages to over a hundred people every day.

Meanwhile, I'm on other tasks. I can FINALLY divide myself.

Desire :

Several companies have already adopted it. I can understand. Because more than 50% of them achieved their sales objectives in a few weeks while a salesperson would have taken a year. 

Action :

If you want to test, you have to be quick. The LeadnLead beta is ongoing and there are only a few spots available.

Do not hesitate to contact me to find out more.

Good to you,

Julie from LeadnLead”

The AIDA method in your LinkedIn messages - what to remember

Now that you know the different steps of the AIDA method, here are some tips to optimize them:

• Use catchy headlines, impactful images and captivating videos.

• Don’t hesitate to create testimonials from satisfied customers and product demonstrations. 

• Create a sales pitch by comparing your offer to that of the competition.

• To optimize the action, offer an irresistible offer, provide all the information. necessary for your potential customer and use clear and visible calls to action.

We hope you liked this article, and that it will be useful to you in your future prospecting.