A LinkedIn profile photo is the first impression you leave on users. If chosen well, traffic to your LinkedIn profile can increase.
The cover photo must emphasize your activity to arouse the interest of users.
In this article, we'll explore the importance of a LinkedIn profile photo and banner, as well as the key elements for creating them. This will help you stand out on the platform!
Leaving a first impression: The first thing users will see when you interact with them on LinkedIn will be your profile picture. A professional and appropriate photo can boost your credibility.
Be visible: Your profile photo helps other LinkedIn users recognize and remember you. This is even more important if you are looking to develop your professional network or if you are looking for a job.
An Engaging Profile: Adding a profile photo can help give a personal touch to your profile, allowing you to connect with others in a more authentic way. People tend to feel more comfortable with people they can see. LinkedIn profiles with photos are more likely to be viewed and visited than profiles without photos.
Show professionalism: LinkedIn is a professional networking site, so it is important to demonstrate professionalism. A professional profile photo can help project a professional image of yourself. Be careful, “professional” does not mean “simple”, be creative (for your information, the trend is for colorful and plain photos). As a freelancer, finding clients goes through this visibility stage.
Be alone in the photo: It is best to be alone in your profile photo, simply to recognize you quickly. However, you can feature your team or colleagues on your LinkedIn banner. We will return to this point in a second part.
Be recognizable: Instead of taking a photo of your face facing the camera, be less classic and try playing with different shots. You can also add your company colors in the background for example, the goal is to be recognizable and create a real identity.
Black and white, the safe bet: Who said sobriety doesn't work? For a professional photo, without the need for too much retouching, the black and white photo is very effective.
Frame the photo correctly: do not cut off your face and take yourself at a correct distance, your shoulders must be visible. Avoid taking selfies and make sure you have natural light.
The ideal size for a LinkedIn profile photo is 400 x 400 pixels. However, LinkedIn accepts profile photos with a size of 200 x 200 pixels. We do not recommend this, as it may alter the quality of your photo.
LinkedIn accepts a maximum of one profile photo of 20,000 x 20,000 pixels and a maximum file size of 8 MB.
We recommend using a square photo for your LinkedIn profile photo, as it displays better on the platform. If you upload a photo larger than 400 x 400 pixels, it will be resized to fit the profile photo frame, but this may affect image quality.
Also make sure your LinkedIn profile photo is sharp, with good brightness and appropriate contrast. Avoid blurry or pixelated photos, as this can give the wrong impression of your professionalism and attention to detail.
Attract attention: a personalized banner attracts the attention of visitors to your profile. If your banner is interesting or eye-catching, it can generate interest in your business.
Send a message: Your banner can be used to send a message about your personal brand or business. You can display a slogan, an inspirational quote, an image or graphics that illustrate what you do and why you are unique.
Stand out: by adding a personalized banner, you can stand out from the crowd of LinkedIn profiles. With millions of active users on the platform, it's important to do everything you can to stand out and attract attention.
Show your creativity: Creating a custom banner can be an opportunity to show off your creativity and graphic design skills. It can also boost your credibility as an expert in your field.
Improve brand recognition: By adding a custom banner to your LinkedIn profile, you can help build recognition for your personal or business brand. If visitors to your profile regularly see your banner, it can help them remember you and your brand.
**Choose a high-quality image:**To make your LinkedIn banner look original and professional, it is important to choose a high-quality image. Go to royalty-free image banks, the photos are of very good quality.
**Use bright, attractive colors:**Bright, attractive colors can help attract attention and make your banner stand out. Use colors that reflect your personal brand or business.
**Incorporate your logo or slogan:**To increase recognition of your personal or business brand, you can integrate your logo or slogan into your banner. This strengthens the consistency of your brand on LinkedIn.
A Unique Layout: You can be creative with your banner layout using graphic design techniques, such as image overlays, textures, patterns, or original typography (which remains readable obviously).
Use an image that reflects your professional activity: Your LinkedIn banner should reflect your professional activity or area of expertise. Choose an image that evokes your profession, your passion or your specialization (example: a photo of you working or of your team).
Test different designs: Feel free to experiment with different designs to see what works best for your LinkedIn profile. You can try different combinations of images, colors, and layouts to find the banner that best suits your personal brand or business.
The ideal size for a LinkedIn banner is 1584 pixels wide by 396 pixels high. LinkedIn recommends that your banner size be no more than 8MB and that it be in JPG, PNG, or GIF format.
We advise you to respect these dimensions so that your banner displays correctly on all screens, whether it is a desktop computer, a tablet or a smartphone. If you use a smaller image, it may be blurry or pixelated when enlarged to fit the screen size.
To ensure that your LinkedIn banner is of the best possible quality, stick to the recommended dimensions of 1584 x 396 pixels and make sure to use a compatible image format (JPG, PNG or GIF) and that its size does not exceed 8 MB.
It is important to have a profile photo on LinkedIn because it can have a significant impact on how other professionals perceive your profile. It can also help you improve your visibility, establish a professional first impression, build trust, help others identify you, and set you apart from the competition.
For the personalized LinkedIn banner, it can help strengthen your personal branding, communicate your expertise and attract the attention of visitors to your profile.
So in your most beautiful photos, we want originality! 📸
