LinkedIn Premium: Is it worth it?

LinkedIn Premium: what’s different from the free plan

LinkedIn Premium subscriptions offer additional features compared to the free subscription. We find there:

More visibility: Premium profiles benefit from greater visibility for recruiters and professionals in your network.

Relevant career opportunities: You can receive notifications of new career opportunities based on your skills and interests.

Access to detailed information: You can learn more about companies and people faster. Everything will be classified: recent publications, key people and job offers.

The ability to see who viewed your profile: even if your visitor has chosen the “invisible” feature.

Connect with more people: You can see and contact 2nd and 3rd degree connections, which can be helpful in expanding your network.

Advanced Search Tools: You have access to more advanced search features to find qualified leads.

Linkedin Premium: how much does it cost?

Obviously, who says “Premium” says cost! 🤑

We first present the prices of LinkedIn Premium in 2023 before explaining the advantages of each:

• LinkedIn Classic: 0€/month
• LinkedIn Career: €39.66/month
• LinkedIn Business: €44.62/month
• LinkedIn Sales Navigator: €79.33/month
• LinkedIn Recruiter: €123.96/month

LinkedIn Premium packages

1. Career Premium: ideal for finding a position

LinkedIn Premium Career is a premium LinkedIn membership designed for people seeking career opportunities. This offers additional features to improve your visibility and help you find career opportunities. Features include:

• Highlighting your profile: your profile will be more visible to recruiters and professionals in your network, thus increasing your chances of being noticed for job opportunities.
• Notifications of new career opportunities: you can receive notifications about career opportunities based on your skills and interests.
• A view of the companies you're interested in: You can see the companies that have viewed your profile and access detailed company information, such as recent postings, key people and job openings.
• A view of the people who viewed your profile: you can see the people who viewed your profile.
• Access to advanced search tools: you can access more advanced search features to find job opportunities and expand your professional network.

Career Premium: our LeadnLead opinion

With an optimal content strategy, you will achieve the same results as paying for this Career Premium plan.

Sure, it will take more time, but it will cost you less money.

2. Business Premium

LinkedIn Premium Business is for businesses and entrepreneurs and offers tools to manage and grow their professional network, publish content to promote their business, and find qualified leads. Features include:

• Advanced Search: Access more advanced search features to find leads relevant to your business.
• Access to company data: Get detailed company information, such as recent postings, key people and job openings.
• The ability to see who viewed your profile: you can see who viewed your profile.
• Event invitations: Participate in online events to expand your professional network and develop relationships with prospects.

Business Premium: our LeadnLead opinion

Business Premium is similar to Sales Navigator, with a few fewer key features. Let's say that for almost €50 per month, we expect to come close to perfection. Competitive intelligence and a good analysis of the target will have the same result. By the way, Sales Navigator, let’s talk about it!

3. Sales Navigator

The subscription is aimed at sales representatives and marketing professionals and offers advanced features to help them identify and reach qualified prospects, track their network activities, and find sales opportunities. Sales Navigator includes:

• Advanced Search: Access more advanced search features to find leads relevant to your business.
• Access to company data: Get detailed company information, such as recent publications, key people and job openings.
• Alerts on prospect activities: Receive notifications on prospect activities to stay informed of their movements and anticipate sales opportunities.
• The ability to see who viewed your profile: You can see who viewed your profile and how you are connected to them.

Sales Navigator: our LeadnLead opinion

Depending on your objective, Sales Navigator can be a good ally, especially for direct sales on LinkedIn. The advantage of Sales Navigator: you can combine this formula with LeadnLead, to guide and boost your commercial actions!

Free account limits

A free account on LinkedIn has certain limitations in terms of available features:

• Limited number of searches per day: This restricts your ability to find prospects and expand your professional network.
• Limitations on access to lead information: You have access to a limited amount of lead information, which may limit your ability to evaluate sales opportunities.
• The inability to see who viewed your profile: you can only see the number of people who viewed your profile, without access to details about these people.
• Weak analysis tools: you do not have access to analysis tools to evaluate the effectiveness of your marketing campaigns on LinkedIn.

Depending on your objective, Sales Navigator can be a good ally, especially for direct sales on LinkedIn. The advantage of Sales Navigator: you can combine this formula with LeadnLead, to guide and boost your commercial actions!

LinkedIn Premium, is it worth it? - what you must remember

Whether you are looking for a job, a salesperson, an entrepreneur, your needs and desires will be different. And let's be honest: LinkedIn Premium is not essential for everyone.

BUT, (because there is always a “but”) it must be said: Sales Navigator is a powerful tool, which is worth trying. If you don't have the budget for this kind of investment there are automatic prospecting tools on LinkedIn.