Create a visible profile on LinkedIn in 5 steps

Today, 25 million profiles have been created in France on LinkedIn.
That makes posts to publish before being visible on the network! To obtain an optimized and original profile, you will need to do more than a catchphrase and a few reposts per week, especially if your goal is to prospect on LinkedIn.

But how to have a visible profile on LinkedIn? LeadnLead gives you all the keys! 🗝️

How to create a visible profile on LinkedIn?

Complete your profile: Make sure you have a complete and up-to-date profile, including a professional photo, a detailed summary and complete list of your experience and skills.

Connect with other professionals: The more connections you have, the more likely you are to be visible. It's important to make connections with colleagues, potential employers, and other relevant professionals in your field.

Share relevant content: Regularly share interesting and relevant content for your field, this will help you get noticed and establish your digital strategy.

Interact with other people's posts: Like, comment, and share other people's posts to establish your presence and show your engagement.

Use the appropriate keywords: Use keywords relevant to your field in your profile and in posts to make it easier for recruiters and potential employers to find you.

By following these steps, you can increase your visibility on LinkedIn and maximize your chances of finding professional opportunities.

How long does it take to create a visible profile on LinkedIn?

Creating a LinkedIn profile can take anywhere from 15 minutes to 1 hour, depending on how much detail and care you want to put into your profile. It is important to take the time to carefully fill out information about your education, work experience, skills and interests to get noticed by potential employers.

5 steps to follow to create your LinkedIn profile 

1. Build personal branding

From now on, you can retrieve B2B emails and legal information from companies (SIRET, SIREN, VAT), while respecting GDPR requirements.

How to recover this data? Go to point 4. To be visible on LinkedIn, you must keep this goal in mind: stay consistent

To do this, you must choose a favorite topic on LinkedIn, where you will position yourself as an expert on the subject. Once you have found your theme, it’s time to think about it and plan posts on the network.

If you are comfortable creating marketing tools, do not hesitate to publish content that redirects to a landing page. This will present your skills and expertise differently, while driving traffic in another medium. 

2. Have a catchy title

From now on, you can retrieve B2B emails and legal information from companies (SIRET, SIREN, VAT), while respecting GDPR requirements.

How to recover this data? Go to point 4. It may be a detail for you, but for us it means a lot...
This means you have LinkedIn codes. As you know, emojis have been on the rise for several years! So why not use them on LinkedIn? 

This avoids monochrome titles, which become less visible. Choosing your emoji carefully serves to briefly introduce yourself and makes you want to know more about you and your expertise. 

Beyond the title, you can add a “subtitle” and clearly announce your added value! You can use for example: “We propel your company's digital strategy! 🚀”

3. Target your audience

From now on, you can retrieve B2B emails and legal information from companies (SIRET, SIREN, VAT), while respecting GDPR requirements.

How to recover this data? Go to point 4. To be visible, your profile must speak to your audience. If you position yourself as a salesperson, recruiter or job seeker, your message will not have the same spin. To help you, it is strongly recommended to define your persona.

A persona, what is it? 

The persona is the typical profile of your target. Depending on different criteria, such as:  

  • age, 
  • sex, 
  • the area of the activity, 
  • interests,
  • geographical position,
  • consumption habits,

Communication methods are different.

Once this persona is defined, all you have to do is think about your content strategy and above all, the tone of your messages to be 100% consistent and achieve your objective: be visible on LinkedIn

4. Encourage your target to participate

Once your content strategy has been developed, all you have to do is build loyalty and involve your community! It is at this stage that you will be able to generate leads.

In the subtitles section mentioned previously, you can also add a link to your website, or a landing page, for example. 

LinkedIn is full of interesting features! Don’t hesitate to make good use of it: 

  • Use surveys to gather feedback and consider improving your content strategy, 
  • Create a carousel by leaving an open question at the end of it. Be creative!
  • Write an article, to collect different interactions and optimize your SEO on LinkedIn 

5. Stand out!

No more overly professional profiles with little identity: we immediately want to understand your personality and who you are! 

We repeat ourselves, but having a catchy title and a punchy summary is already a big part of the work done.

The more structured your profile is, the more you will make a difference.

Beyond the text, the visitor wants a visual identity. 

An image to match your banner

The profile photo showing you on vacation is over! We want professional. 

Create harmony between your profile and your banner using a color code, or an image redirecting to a landing page, for example: 

Discuss your favorite topics in your presentation

Favorite topics will allow visitors to directly understand whether your profile is related to their activity or interests. 

To do this, you must have a creator profile. Go to “Resources”, “Creator Mode” and “Topics (optional)”. 

Highlight your key posts thanks to the selection

Show what you are capable of by highlighting your posts! You can pin your website, your posts that worked best, blog articles... In short, all the content that will make the difference. 

Create a visible profile on LinkedIn in 5 steps: What to remember

From now on, you can retrieve B2B emails and legal information from companies (SIRET, SIREN, VAT), while respecting GDPR requirements.

How to recover this data? Go to point 4. As you will have understood, being visible on LinkedIn is not easy! You must anticipate and organize your first speeches in order to stay coherent and organized.

Once your community is engaged and loyal, the content strategy will tend to evolve. 

To summarize everything we talked about in this article, here is what you need to remember to be visible on LinkedIn: 

  • Develop your personal branding and personas
  • Think about a catchy title, implemented with emojis 
  • Define your content strategy based on your personas and use the tools offered by LinkedIn to be well referenced on the network 
  • Engage your community through different content 
  • Create an impactful visual identity
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